11/07/2017 Customer Journey

Optimising customer journeys with AI

In order for AI to work, precision is paramount - marketers need to focus on data quality, underpinned by smart technology to deliver accurate/ exacting/ faultless customer journeys.   When people think of AI, they get pictures of grandeur - fancy ...
06/07/2017 Customer Engagement

How can brands deliver on shifting patterns of customer value, through data and technology?

As marketers, we always seek to understand our customers’ behaviour, but maybe we should seek to understand ourselves a little better as people, too. We are a positive and decisive bunch, that’s for sure. We seek clarity, certainty, and ...
13/06/2017 GDPR

What will the bank of the future look like?

Yes, the business of managing money is on the brink of unprecedented change. As laws like the General Data Protection Regulation (GDPR) and PSD2 come into force, financial services providers will not only need to open up their APIs to second and ...
13/06/2017 Relay42 People

How has our technology enabled room to grow in a company?

In this digital age, it’s become extremely competitive to establish a career in any field, especially in the expansive world of digital technology. But as the marketing landscape shifts at breakneck speed, organisational structures and habits remain ...
08/05/2017 GDPR

The GDPR – a headache or an opportunity to reinvent digital marketing?

 The GDPR (General Data Protection Regulation) will change the way companies need to manage and process their data. But what are the consequences for you, as a marketer? What should you watch out for - and what opportunities does this present?  By ...
27/03/2017 Events

Girls in MarTech: why women need to take a leap of faith into Marketing Technology

By Maartje van Oeveren (read the original article on Dutch Cowboys).