A data paradox: why maths and creativity can co-exist for marketers

In the November issue of Marketing Magazine, Chris Bishop, CEO of 7things media, powerfully articulated an argument explaining why 'MathsMen' will not conquer the marketing landscape and why traditional CMOs won't be replaced by the CIO. Though I ...
11/12/2015 DMP tips

Common DMP myths de-bunked

If you work in the world of marketing, media or technology, you’ve probably heard many things through the grapevine about Data Management Platforms (DMPs): they’re the wearable tech of digital marketing and everyone needs one, vendors will build ...

Top DMP implementation nightmares for Technical Leaders

What weighs heavy on the brains of CTOs when they think about DMP implementation? We thought we’d scour the internet for Technical Leaders’ biggest concerns, in the biggest companies, and zero in on the problems to stop the tossing and turning. How ...