06/07/2017 Customer Engagement

How can brands deliver on shifting patterns of customer value, through data and technology?

As marketers, we always seek to understand our customers’ behaviour, but maybe we should seek to understand ourselves a little better as people, too. We are a positive and decisive bunch, that’s for sure. We seek clarity, certainty, and ...
12/07/2016 Customer Engagement

Reflections on customer engagement

We humans are a fickle bunch. When it comes to marketing, we are collectively gunning for ‘personalisation’ in every inch of outreach, yet this is only just beginning to translate into practice.